Start gently
Brush away loose dust with a soft brush. For a small mark, test a lightly damp cloth on a hidden area first.
Nature, up close
CHARACTER IN
EVERY FIBRE.
A tactile beginning.
An everyday companion.
The material comes first
A TEXTURE
ALL ITS OWN.
From loose fibres to a woven surface, texture is at the heart of SEED’s visual and material identity. The collection pairs natural-looking textiles with everyday shapes and functional trims.
Look for the close details: the weave, the seams, and the hardware that brings each piece together.
This collection is a preview. Exact fibre blends, sourcing, certifications, and manufacturing details will be confirmed before launch.
Keep good things going
A LITTLE CARE.
A LONGER STORY.
Simple habits for the things you carry.
Always follow the final product’s care label.
Give it time to dry
If your bag gets damp, empty it and let it air-dry in a shaded, well-ventilated place. Avoid direct heat.
Store with a little space
Keep it clean and dry between outings. Leave some room around it, away from moisture.
Check before you clean
Fabric, linings, and trims can need different care. Check the product label before soaking, machine washing, or using cleaning products.